The youdo proposition

People with a sense of satisfaction and connection perform better.

Hands connecting in a circle

The youdo team

Healthy People, Healthy Planet :)

  • Luke Gaydon headshot


    Luke has over 20 years of experience working in digital and media technology with stints at Channel 4, OC&C, Brightcove, Sony and Accedo Broadband AB. He's spent the last 12 years growing global businesses, working in Strategy, Product & Commercial functions. Luke has also founded two othr startups in the environmental space. Luke is married with two young children and lives in London.

  • Gulliver Smithers headshot


    Gulliver is a highly experienced product executive and technology leader with an extensive track record of developing and running successful direct to consumer products within the media sector for brands such as ITV, BBC Worldwide and Sony Pictures TV. Gulliver is passionate about protecting the environment and having a positive social impact. He works on a number of campaigns and initiatives in the environmental space.

  • Headshot of Peter Flett

    Head of Strategy

    Peter has been in the background since youdo’s launch in 2021, helping develop the business plan and the first iteration of the youdo app. He now joins us full time. For the last 12 years he’s worked within the Cycling Industry, developing brands across the UK & Europe. Before Cycling, he held senior strategic roles at 3 Marketing Agencies running international client businesses. He’s a huge Cycling advocate – in terms of cleaner city living, health and fitness and the community it develops. Peter is married with two children (15 and 12) and lives in London.

  • George Chaytor-Norris headshot

    Co-founder & Director

    George had the original idea for youdo and is driven to help people become mentally and physically healthier. George took his passion for health and wellness, and studied at the Institute for Integrative Nutrition in 2017 to become a qualified Health Coach. George graduated from university in 2017 with a BA Hons in History of Art and has since been developing the business.

Profit is what happens when you do everything else right.
Yvon Chouinard, Patagonia Founder

Connection builds community

Community builds teamwork, inspiration and productivity

youdo connects activity to social and environmental impact

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