CEO

Luke has over 20 years of experience working in digital and media technology with stints at Channel 4, OC&C, Brightcove, Sony and Accedo Broadband AB. Luke has also co-founded two startups in the sustainability space. Luke believes in the power of the corporate sector to be a force for good.

HEAD OF STRATEGY

For the last 12 years Peter has worked within the Cycling Industry, developing brands across the UK & Europe. Before Cycling, he held senior strategic roles at Marketing Agencies running international businesses. He’s a huge Cycling advocate – in terms of cleaner city living, health and fitness and the community it develops.

CTO

Gulliver is a highly experienced product executive and technology leader. He’s worked recently for brands such as ITV, BBC Worldwide and Sony Pictures TV. Gulliver is passionate about protecting the environment and having a positive social impact. He works on a number of campaigns and initiatives in the environmental space.

CO-FOUNDER

With the original idea for youdo, George is driven to help organisations engage their people with the values and practices to build bulletproof cultures and future proof their businesses. George is a Graphic Designer who provides strategic and creative direction for youdo.

Ollie is Managing Director of PLMR, a leading communications consultancy. He was named UK Consultant of the Year by the PRCA in 2020 and specialises in strategy, public affairs, media relations, reputation management, and crisis communications. Before joining PLMR he worked in Government as a press adviser at the Department for Education to Ed Balls, Michael Gove and Liz Truss, and at Downing Street when David Cameron was Prime Minister. He started his career as a journalist, working on local, regional and national newspapers.

Zara is a senior manager in HSBC’s Growth & Innovation division. Zara’s background is in marketing, with stints at WPP and M&C Saatchi before joining HSBC. A passionate advocate for technology can be used to improve the long-term visibility of financial decision making, and to empower individuals, companies and entrepreneurs. Zara has an MBA from the Said Business School.here

Bleuenn is VP Strategy and Business Development at Accedo, a role she started in April 2021, having previously been Head of Business Development & Innovation. She has worked for Accedo since 2012, initially in sales before heading up Partnerships and has a deep understanding of both Accedo and the wider media industry. Bleuenn has deep technical and business skills and has worked within multiple fields of the complex OTT system. Since 2018, she has led Accedo’s sustainability programme. Prior to joining Accedo, Bleuenn held positions in software engineering.

Previously Group Corporate Communications & Sustainability Director at Virgin Money, Emma co-founded a sustainability-focused consultancy, Perigon Partners, in 2021. Emma’s background is in Strategy, with previous roles at CYBG and NatWest Group. She passionately believes that a genuinely sustainable strategy – one that addresses ESG risks and embraces opportunities to impact positively – is the key to long-term commercial success for any business Emma and that the time to act is now.e

Jorge is a Partner at DEPT, a leading digital and marketing agency. An experienced software engineer, Jorge has worked across multiple industries (music, video production, audio engineering, software engineering, literature / publishing) and has an MS degree in Multimedia Engineering from the University of Santa Barbara.